Leadership Communication: Anticipating and Responding to Stressful Events
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The document describes how leaders should communicate during stressful events, like disasters. Good leaders show they care and understand their people’s needs. They prepare messages ahead of time, keep them short and simple, repeat important points, and focus on positive messages more than negative ones. Leaders should be honest if they don’t know something but promise to find out. Using compassion, conviction, and optimism helps people feel supported. The way a message is delivered matters as much as what is said. Strong communication can help people cope better in tough times.
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