Lost in Translation

• 2025

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• Jeannette Sutton; Hugh Walpole; Micki Olson

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About

This article explains how emergency messages during wildfires can be confusing due to jargon. It describes how using simple language instead of technical terms can help people understand what actions to take during emergencies. The authors suggest that naming the hazard clearly and giving direct instructions improves response times and trust in agencies. They recommend using plain language for alerts nationwide to ensure everyone understands them quickly, especially when time is critical for safety during wildfires.

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Tags

Focus Area: Natural Disasters

Audiences: Emergency Managers; Public Health Professionals

Emergency Management Stage: Preparedness (Prevention / Protection)

Keywords: Communication; Wireless Technology; Emergencies; Wildfires

Institutions: National Fire Protection Association

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More like this

Children on the Move: Key Facts & Figures 2018 · United Nations Children's Fund (UNICEF) Understanding the Impact of Fire and Life Safety Messages on Children: Final Report 2010 · Johns Hopkins University, National Fire Protection Association (NFPA), Federal Emergency Management Agency (FEMA), U.S. Department of Homeland Security National Advisory Committee on Children and Disasters (NACCD) Pediatric Disaster Training Report 2018 · The National Advisory Committee on Children and Disasters (NACCD), Administration for Strategic Preparedness and Response (ASPR), U.S. Department of Health and Human Services (HHS)

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The information provided on this website is for educational purposes only. It does not substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

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