Measuring the Effectiveness of Disaster Warning Messages: A Forum

• 2024

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• Jeannette Sutton; Erica Kuligowski; Micki Olson; Hugh Walpole; Michele Wood
DOI: https://doi.org/10.1061/NHREFO.NHENG-2372

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About

This article explores how to measure the success of disaster warning messages. It describes that focusing on immediate compliance with warnings is not always helpful because people may need to consider their unique situations. Instead, it suggests using the Warning Response Model (WRM), which provides key information like source, hazard details, and protective actions. The WRM helps people make informed decisions during emergencies by considering personal and environmental factors. The article argues for measuring understanding and decision-making rather than just compliance intentions to improve warning effectiveness in real-life scenarios.

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Tags

Focus Areas: Infrastructure Failure; Natural Disasters; Severe Weather

Audience: Emergency Managers

Emergency Management Stage: Preparedness (Prevention / Protection)

Keywords: Decision Making; Disaster Planning; Protective Devices

Institutions: State University of New York, Albany; Royal Melbourne Institute of Technology; California State University, Fullerton

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