Reaching the Unconvinced: Messaging that Breaks Through Hesitancy and Misinformation

• 2021

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• J. Nadine Gracia

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About

In this 30-minute video conversation, the US Surgeon General Vivek H. Murthy addresses the challenges of breaking through vaccine hesitancy and health misinformation. Dr. Murthy offered valuable insights, shared best practices, and reflected on the importance of effective COVID-19 public health communications. The conversation delved into various topics, including messaging priorities and strategies aimed at reaching unvaccinated individuals and combating the spread of misinformation. He also shared his thoughts on the future of public health and discussed ways to incorporate empathy into health communications.

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Tags

Focus Area: Infectious Disease

Audiences: Physicians; Public Health Professionals

Emergency Management Stage: Preparedness (Prevention / Protection)

Keywords: Communication; Public Health; Vaccines; Health Communication; COVID-19; COVID-19 Vaccines

Institutions: Public Health Communications Collaborative

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